Agriculture accounts for 30% of economic activities in Nigeria, this equates to about $150 billion annually. As the population grows, the need for increased throughput in our agricultural sector becomes more eminent in both rural and urban areas, where industrial fish farms are increasing. To illustrate this, a land-based fish…

The most important metrics for a growing business in Nigeria is increasing revenue. Gaining new customers, acquiring new users, and growing your team, are important metrics but it should all be tied to this important growth metric of hitting and exceeding your sales goals.  So how does a new or…

There are several ways to evaluate whether a business consulting service will be helpful for your business in Nigeria. Working with the right professionals that can understand the ins and outs of your business, clarify your business goals, and can help you translate those goals into success within Nigeria’s business…

Every market has its own peculiarities – something that makes the business environment unique from every other market. It could be the regulatory landscape, the infrastructure, the Governance, the business culture. Well, in this regard, Nigeria is no different. The Nigerian market also has its own unique ‘Nigerian-ness’ about it.…

In the last article, we did a deep dive into the true cost of running a business in Nigeria with a diesel generator. In this article, we will follow a similar analysis for a solar power solution.   As will be seen, the cost of energy from running a solar…

To succeed in business in Nigeria, you need a local team or business partner that’s “on-the-ground” to navigate the daily challenges that come with successfully developing a business in a very dynamic Nigerian market. For international businesses and entrepreneurs that are not ready to take the full plunge of incorporating…

In our most recent annual business survey, we asked business owners in Nigeria about the main challenges their businesses face. At the top of the list was the difficulty in finding the right personnel and staff. Finding the right staff is possibly one of the biggest competitive assets you’d have…