business information in Nigeria

Insights

Entering the Nigerian Market

Tips to help as you venture into Nigeria for business

major challenges in the healthcare

Major Challenges in the Healthcare Sector in Nigeria

As organizations look to enter Nigeria’s healthcare and pharmaceutical sector, understanding the major challenges in the healthcare industry ...
healthcare in nigeria

Pharmaceuticals & Healthcare in Nigeria: General Overview & Opportunities

Healthcare in Nigeria is a growing sector that boasts both challenges and opportunities for multinational companies. In an ...
challenges in the power and utilities

Challenges in the Power and Utilities Sector in Nigeria: Misaligned Incentives

There have been major challenges in the power and utilities sector in Nigeria since most of its citizens ...
Nigeria's power and utilities

Power and Utilities in Nigeria: General Overview and Opportunities

As Nigeria’s emerging market continues to grow, more opportunities in the country’s various industries are presenting themselves. As ...
risk in nigeria

Major Risks in Nigeria: 7 Ways to Mitigate Business Risk in Nigeria

As a manager at a multinational firm, you are probably familiar with the risk involved with expanding globally ...
Pricing strategies in Nigeria

Effective Pricing Strategies in Nigeria for Business Success

To build an effective business strategy as a new entrant in the Nigerian market, most multinational companies have ...

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Expanding your organization’s business in Nigeria

Business advice, market analysis and local insights by our in-house experts.

school children walking through dosumu market on a monday

7 Mistakes To Avoid When Marketing in Nigeria

When multinational firms look for international markets to expand into, they look at certain factors before deciding whether ...
Sourcing Distributors in Nigeria

Four Things To Know When Sourcing Distributors in Nigeria

As multinationals look to Nigeria as a new market to enter and grow their global presence, one of ...

5 Challenges of distribution in Nigeria

Talking with a lot of executives at multinational companies interested in expanding their business presence in Nigeria, I ...

5 challenges facing small businesses in Nigeria

Last year we surveyed entrepreneurs, aspiring entrepreneurs and small business owners in Nigeria. The objective of the survey was ...

5 problems facing the craft industry in Nigeria

The local crafts industry in Nigeria is diverse with people making everything from jewelry and furniture, to clothing ...

6 challenges facing manufacturing in Nigeria & Ghana

I remember telling my uncle about my interest in manufacturing and he looked at me and said: “Anyone ...

Interviews

Listen in on expert conversations about business in Nigeria

Legal Practitioner: Tunde Ibidapo-Obe

Legal Practitioner: Tunde Ibidapo-Obe on Nigeria is Enterprising

On this episode of Nigeria is Enterprising, we talk with Tunde Ibidapo-Obe, a legal practitioner and the founder ...
Marketing Specialist, Azad Abdullahi on Nigeria is Enterprising

Marketing Specialist: Azad Abdullahi

On this episode of "Nigeria is Enterprising", we talk with Azad Abdullahi, a marketing specialist, who tells us ...
FMCG Distributor, Ayo Salako discusses the logistics industry in Nigeria in this episode of Enterprising in Nigeria

FMCG Distributor: Ayo Salako

In this episode of "Nigeria is Enterprising", we interview Ayo Salako - a fast-moving consumer goods FMCG distributor ...