Insights
Entering the Nigerian Market
Tips to help as you venture into Nigeria for business
Business in Nigeria Survey: What’s on the top of business minds in 2019?
A lot of people get excited about business in Nigeria mainly because of the high-level opportunities in the ...
Business in Kenya vs. Nigeria: 2019 Economic Comparison
Performing a quick country-by-country comparison between business in Kenya and business in Nigeria gives business managers a reference ...
Your diesel generator – what does it truly cost your business?
A majority of businesses in Nigeria own and operate a diesel generator due to the lack of stable ...
Business in Africa 2019: Use This Tool To Prioritize The Countries To Expand Into
To support business development and sales managers in assessing which African country to prioritize in their organization's expansion ...
Business in Ghana vs. Nigeria: 2019 Economic Comparison
To support business development and sales managers in assessing which African country to prioritize in their organization's expansion ...
Business in Algeria vs. Nigeria: Economic Comparison
To support business development and sales managers in assessing which African country to prioritize in their organization's expansion ...
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Expanding your organization’s business in Nigeria
Business advice, market analysis and local insights by our in-house experts.
7 Mistakes To Avoid When Marketing in Nigeria
When multinational firms look for international markets to expand into, they look at certain factors before deciding whether ...
Four Things To Know When Sourcing Distributors in Nigeria
As multinationals look to Nigeria as a new market to enter and grow their global presence, one of ...
5 Challenges of distribution in Nigeria
Talking with a lot of executives at multinational companies interested in expanding their business presence in Nigeria, I ...
5 challenges facing small businesses in Nigeria
Last year we surveyed entrepreneurs, aspiring entrepreneurs and small business owners in Nigeria. The objective of the survey was ...
5 problems facing the craft industry in Nigeria
The local crafts industry in Nigeria is diverse with people making everything from jewelry and furniture, to clothing ...
6 challenges facing manufacturing in Nigeria & Ghana
I remember telling my uncle about my interest in manufacturing and he looked at me and said: “Anyone ...
Interviews
Listen in on expert conversations about business in Nigeria
Legal Practitioner: Tunde Ibidapo-Obe on Nigeria is Enterprising
On this episode of Nigeria is Enterprising, we talk with Tunde Ibidapo-Obe, a legal practitioner and the founder ...
Marketing Specialist: Azad Abdullahi
On this episode of "Nigeria is Enterprising", we talk with Azad Abdullahi, a marketing specialist, who tells us ...
FMCG Distributor: Ayo Salako
In this episode of "Nigeria is Enterprising", we interview Ayo Salako - a fast-moving consumer goods FMCG distributor ...