Insights
Entering the Nigerian Market
Tips to help as you venture into Nigeria for business
Business in Ghana vs. Nigeria: 2019 Economic Comparison
To support business development and sales managers in assessing which African country to prioritize in their organization's expansion ...
Business in Algeria vs. Nigeria: Economic Comparison
To support business development and sales managers in assessing which African country to prioritize in their organization's expansion ...
Business in South Africa vs. Nigeria: Economic Comparison
To support business managers in assessing the uncertain environment and adapting organizational strategies to the variable opportunities and ...
Understand African Culture To Improve Your Business Results in The Region
Africa is a continent that boasts a wide variety of cultures, languages, and beliefs. Therefore, it is imperative ...
Business in Africa: 7 reasons your organization should be involved
Africa is rapidly becoming one of the frontrunning emerging markets. Within the last few years, the conversation about ...
The African Economy 2018: Short-term and Long-term Outlook
As a business builder or manager looking to conduct business in Africa, it is important to get an ...
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Expanding your organization’s business in Nigeria
Business advice, market analysis and local insights by our in-house experts.
7 Mistakes To Avoid When Marketing in Nigeria
When multinational firms look for international markets to expand into, they look at certain factors before deciding whether ...
Four Things To Know When Sourcing Distributors in Nigeria
As multinationals look to Nigeria as a new market to enter and grow their global presence, one of ...
5 Challenges of distribution in Nigeria
Talking with a lot of executives at multinational companies interested in expanding their business presence in Nigeria, I ...
5 challenges facing small businesses in Nigeria
Last year we surveyed entrepreneurs, aspiring entrepreneurs and small business owners in Nigeria. The objective of the survey was ...
5 problems facing the craft industry in Nigeria
The local crafts industry in Nigeria is diverse with people making everything from jewelry and furniture, to clothing ...
6 challenges facing manufacturing in Nigeria & Ghana
I remember telling my uncle about my interest in manufacturing and he looked at me and said: “Anyone ...
Interviews
Listen in on expert conversations about business in Nigeria
Legal Practitioner: Tunde Ibidapo-Obe on Nigeria is Enterprising
On this episode of Nigeria is Enterprising, we talk with Tunde Ibidapo-Obe, a legal practitioner and the founder ...
Marketing Specialist: Azad Abdullahi
On this episode of "Nigeria is Enterprising", we talk with Azad Abdullahi, a marketing specialist, who tells us ...
FMCG Distributor: Ayo Salako
In this episode of "Nigeria is Enterprising", we interview Ayo Salako - a fast-moving consumer goods FMCG distributor ...