business information in Nigeria

Insights

Entering the Nigerian Market

Tips to help as you venture into Nigeria for business

Business in Africa Market Potential Index

Business in Africa 2019: Use This Tool To Prioritize The Countries To Expand Into

To support business development and sales managers in assessing which African country to prioritize in their organization's expansion ...
Business in Ghana vs. Nigeria

Business in Ghana vs. Nigeria: 2019 Economic Comparison

To support business development and sales managers in assessing which African country to prioritize in their organization's expansion ...
Business in Algeria vs. Nigeria

Business in Algeria vs. Nigeria: Economic Comparison

To support business development and sales managers in assessing which African country to prioritize in their organization's expansion ...
Business in South Africa vs. Nigeria

Business in South Africa vs. Nigeria: Economic Comparison

To support business managers in assessing the uncertain environment and adapting organizational strategies to the variable opportunities and ...
Understand African Culture To Improve Business Results

Understand African Culture To Improve Your Business Results in The Region

Africa is a continent that boasts a wide variety of cultures, languages, and beliefs. Therefore, it is imperative ...
Business in Africa

Business in Africa: 7 reasons your organization should be involved

Africa is rapidly becoming one of the frontrunning emerging markets. Within the last few years, the conversation about ...

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Expanding your organization’s business in Nigeria

Business advice, market analysis and local insights by our in-house experts.

school children walking through dosumu market on a monday

7 Mistakes To Avoid When Marketing in Nigeria

When multinational firms look for international markets to expand into, they look at certain factors before deciding whether ...
Sourcing Distributors in Nigeria

Four Things To Know When Sourcing Distributors in Nigeria

As multinationals look to Nigeria as a new market to enter and grow their global presence, one of ...

5 Challenges of distribution in Nigeria

Talking with a lot of executives at multinational companies interested in expanding their business presence in Nigeria, I ...

5 challenges facing small businesses in Nigeria

Last year we surveyed entrepreneurs, aspiring entrepreneurs and small business owners in Nigeria. The objective of the survey was ...

5 problems facing the craft industry in Nigeria

The local crafts industry in Nigeria is diverse with people making everything from jewelry and furniture, to clothing ...

6 challenges facing manufacturing in Nigeria & Ghana

I remember telling my uncle about my interest in manufacturing and he looked at me and said: “Anyone ...

Interviews

Listen in on expert conversations about business in Nigeria

Legal Practitioner: Tunde Ibidapo-Obe

Legal Practitioner: Tunde Ibidapo-Obe on Nigeria is Enterprising

On this episode of Nigeria is Enterprising, we talk with Tunde Ibidapo-Obe, a legal practitioner and the founder ...
Marketing Specialist, Azad Abdullahi on Nigeria is Enterprising

Marketing Specialist: Azad Abdullahi

On this episode of "Nigeria is Enterprising", we talk with Azad Abdullahi, a marketing specialist, who tells us ...
FMCG Distributor, Ayo Salako discusses the logistics industry in Nigeria in this episode of Enterprising in Nigeria

FMCG Distributor: Ayo Salako

In this episode of "Nigeria is Enterprising", we interview Ayo Salako - a fast-moving consumer goods FMCG distributor ...