To support business development and sales managers in assessing which African country to prioritize in their organization’s expansion plan, we developed a tool (kpakpakpa’s Africa Market Potential Index- AMPI) that provides a quick way for managers asses market potential across the African continent.   Our Africa market potential index (AMPI)…

To support business managers in assessing the uncertain environment and adapting organizational strategies to the variable opportunities and risk across the continent, we developed a tool (kpakpakpa Market Potential Index- KMPI) that provides a balanced set of both short and long-term metrics.   To perform a country analysis, we measured…