Industry & Market Archives - Page 2 of 9

Perform market feasibility study to build a solid business plan in NIgeria

15 Apr 19

Performing “On-ground” Feasibility Study To Find Your Customer Base and Build A Solid Business Plan in Nigeria

Over the last three years, our team has done market research and feasibility studies for organizations looking to establish their business presence in the Nigerian market. Getting credible market information in Nigeria is like piecing a complex puzzle together. Although data collection can be challenging, our experience has revealed how…

Finding New Customers in Nigeria - Napep Vehicle (aka keke Marwa)

20 Mar 19

Find and Signup New Customers in Nigeria: Fuel Business Growth in 7 Steps

At the top of the mind of any business is the question – “How do we increase our customer base and get new customers?” This is no different for businesses looking to tap into the growth opportunities of the most populous country in Africa. With 186 million inhabitants,…

Choosing a winning strategy in the African market

08 Mar 19

Developing A Winning Strategy for Sustainable Business Expansion in Africa – Next Decade’s Fastest Growing Market

To some companies, including the Africa market in their growth strategy is something nice to have in their expansion portfolio. However, to entrepreneurs and business managers that are good at spotting opportunities before others, they are prioritizing Africa in their expansion strategy, knowing it’s the most important growth market in…

26 Feb 19

Business in Egypt vs. Nigeria: 2019 Economic Comparison

Performing a quick country-by-country comparison between business in Egypt and business in Nigeria gives business managers a reference point on how to prioritize each market for their growth plans in 2019. To support business development and sales managers in assessing which African country to prioritize in their organization’s expansion…

Buildings on Ahmadu Bello Way in Victoria Island, Lagos Nigeria. Lagos is an important commercial hub for your Marketing Strategy in Nigeria

25 Feb 19

The Proven Marketing Strategy for Business Growth in Nigeria – An African Business Destination

Africa holds a lot of growth opportunities for companies – both local and multinationals – looking to expand its global presence in an increasingly competitive world. African markets are becoming increasingly prioritized in the in the marketing strategy of top global organizations. With 54 unique nations, the challenge that…

Greatest challenges for business in Nigeria in 2019

06 Feb 19

Business in Nigeria Survey: What’s on the top of business minds in 2019?

A lot of people get excited about business in Nigeria mainly because of the high-level opportunities in the market – largest population and GDP in Africa. Although the last two years have seen a downturn in the Nigerian economy, with a recession due to a drop in oil prices,…

Busines in Kenya vs. Nigeria: Economic Comparison 2019

28 Jan 19

Business in Kenya vs. Nigeria: 2019 Economic Comparison

Performing a quick country-by-country comparison between business in Kenya and business in Nigeria gives business managers a reference point on how to prioritize each market for their growth plans in 2019. To support business development and sales managers in assessing which African country to prioritize in their organization’s expansion…

Diesel Generator cost to your business in Nigeria

20 Jan 19

Your diesel generator – what does it truly cost your business?

A majority of businesses in Nigeria own and operate a diesel generator due to the lack of stable power supply from the national grid. In this article, we shall delve into the true costs of operating a diesel generator as a business owner. As will be seen, the cost of…

Business in Africa Market Potential Index

15 Oct 18

Business in Africa 2019: Use This Tool To Prioritize The Countries To Expand Into

To support business development and sales managers in assessing which African country to prioritize in their organization’s expansion plan, we developed a tool (Business in Africa “Market Potential Index” – AMPI) that provides a quick way for managers to asses market potential across the African continent. A lot of…

04 Oct 18

Business in Ghana vs. Nigeria: 2019 Economic Comparison

To support business development and sales managers in assessing which African country to prioritize in their organization’s expansion plan, we developed a tool (kpakpakpa’s Africa Market Potential Index- AMPI) that provides a quick way for managers asses market potential across the African continent. Our Africa market potential index (AMPI)…