Industry & Market

Business in Ghana vs. Nigeria: 2019 Economic Comparison

To support business development and sales managers in assessing which African country to prioritize in their organization’s expansion plan, we developed a tool (kpakpakpa’s Africa Market Potential Index- AMPI) that provides a quick way for managers asses market potential across the African continent.   Our Africa market potential index (AMPI) measures key metrics in critical […]

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Business in Algeria vs. Nigeria: Economic Comparison

To support business development and sales managers in assessing which African country to prioritize in their organization’s expansion plan, we developed a tool (kpakpakpa’s Africa Market Potential Index- AMPI) that provides a quick way for managers asses market potential across the African continent.   Our Africa market potential index (AMPI) measures key metrics in critical […]

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Business in South Africa vs. Nigeria: Economic Comparison

To support business managers in assessing the uncertain environment and adapting organizational strategies to the variable opportunities and risk across the continent, we developed a tool (kpakpakpa Market Potential Index- KMPI) that provides a balanced set of both short and long-term metrics.   To perform a country analysis, we measured key metrics in critical areas […]

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Business in Africa: 7 reasons your organization should be involved

Africa is rapidly becoming one of the frontrunning emerging markets. Within the last few years, the conversation about commerce on the continent has evolved from naming challenges to identifying opportunities.   It comes as no surprise that African nations, such as Nigeria, that have a growing GDP and population have garnered interest from multinational companies […]

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The African Economy 2018: Short-term and Long-term Outlook

As a business builder or manager looking to conduct business in Africa, it is important to get an economic perspective that is both microeconomic and macroeconomic in nature. This means taking a look at the economic trends occurring within the largest economies in Africa, such as Nigeria, as well as the African economy at large. […]

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Economy of Africa Overview – Quick Snapshot

The economy of Africa currently holds one of the largest growth opportunities for companies looking to expand their global presence. As the second most populous continent with a rapidly growing population, where 41% of the African population is under the age of 15, the economy of Africa is set to reach $29 trillion by 2050.   This economic overview […]

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The Nigerian Power Industry: Mapped Out

There are many challenges in the power industry that both homes and businesses in Nigeria have to navigate. The main challenge is that Nigeria does not have a reliable, consistent supply of electricity. However, before companies can provide solutions to this issue, they must fully understand the scope of the problem, which includes becoming knowledgeable […]

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Improve Your Decision-Making About Business in Nigeria

As the manager of a successful multinational company, you recognize that decisions can make or break a business. Therefore, good businesses rely on good decision-making in order to thrive.   It is sometimes difficult to make informed decisions while operating in the Nigerian market due to the limited availability of quality market information, difficulty in […]

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Major Challenges in the Healthcare Sector in Nigeria

As organizations look to enter Nigeria’s healthcare and pharmaceutical sector, understanding the major challenges in the healthcare industry takes precedence. In an effort to provide some context for these challenges, gaining an understanding of how the Nigerian healthcare industry is set up, as well as how it currently functions, is a necessity.   The healthcare […]

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Power industry – misaligned incentives and challenges in Nigeria

There have been major challenges in the power industry in Nigeria since most of its citizens can remember. It is the main infrastructural bottleneck holding back the productivity and full economic potential of Nigeria, which boasts Africa’s largest economy.   For Nigeria to compete on the global stage we need to be able to produce […]

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Power and Utilities in Nigeria: General Overview and Opportunities

As Nigeria’s emerging market continues to grow, more opportunities in the country’s various industries are presenting themselves. As a multinational entity looking to enter the Nigerian market, and the power and utilities sector specifically, it is imperative that you understand the full scope of the industry as it currently operates in Nigeria.   This article […]

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Major Risks in Nigeria: 7 Ways to Mitigate Business Risk in Nigeria

As a manager at a multinational firm, you are probably familiar with the risk involved with expanding globally into new and challenging markets. But, as the old saying goes, “the bigger the risk, the greater the reward”. Therefore, rather than avoiding risk altogether, learning about the potential business risk in Nigeria, as well as how […]

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Effective Pricing Strategies in Nigeria for Business Success

To build an effective business strategy as a new entrant in the Nigerian market, most multinational companies have to be sensitive to the various pricing strategies in Nigeria. When introducing new products and services in the Nigerian market, every new entrant must take into account the behavior of the average consumer.   In a country […]

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