Perform market feasibility study to build a solid business plan in NIgeria

Performing “On-ground” Feasibility Study To Find Your Customer Base and Build A Solid Business Plan in Nigeria

Over the last three years, our team has done market research and feasibility studies for organizations looking to establish their business presence in the Nigerian market. Getting credible market information in Nigeria is like piecing a complex puzzle together. Although data collection can be challenging, our experience has revealed how…
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Choosing a winning strategy in the African market

Developing A Winning Strategy for Sustainable Business Expansion in Africa – Next Decade’s Fastest Growing Market

To some companies, including the Africa market in their growth strategy is something nice to have in their expansion portfolio. However, to entrepreneurs and business managers that are good at spotting opportunities before others, they are prioritizing Africa in their expansion strategy, knowing it’s the most important growth market in…
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Business in Ghana vs. Nigeria

Business in Ghana vs. Nigeria: 2019 Economic Comparison

To support business development and sales managers in assessing which African country to prioritize in their organization’s expansion plan, we developed a tool (kpakpakpa’s Africa Market Potential Index- AMPI) that provides a quick way for managers asses market potential across the African continent.   Our Africa market potential index (AMPI)…
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We're helping multinational clients adequately prepare to thrive in the African market. Backed by a suite of sophisticated services and solutions, KPA brings in-depth insights, diverse experiences, and genuine care to every client engagement to deliver the results you need to exceed your set business goals.