Spotlight

Spotlight on craftspeople, manufacturers, innovators, creatives, designers, experts & industry leaders.

Prioritize and Focus on Top Markets in Africa To Fuel Growth

For companies that are building strategies to win in Africa’s growth spurt, prioritizing markets across the 54 countries is very important. Prioritization is very important because it allows managers to choose the top markets that would bring in the highest ROI on their business development efforts.   Providing returns that companies can use to reinvest in […]

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The Main Challenges of Business in Africa

Africa is emerging as a promising destination for businesses.   The attractiveness of the African market is driven by trends such as a youthful and growing population that’s rapidly urbanizing, a focus on economic diversification and industrialization, imperative to close the infrastructural gap, and the increase in mobile connectivity.   Although these are all promising […]

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Developing A Winning Strategy for Sustainable Business Expansion in Africa – Next Decade’s Fastest Growing Market

To some companies, including the Africa market in their growth strategy is something nice to have in their expansion portfolio. However, to entrepreneurs and business managers that are good at spotting opportunities before others, they are prioritizing Africa in their expansion strategy, knowing it’s the most important growth market in the next decade.   Home […]

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Business in Egypt vs. Nigeria: 2019 Economic Comparison

Performing a quick country-by-country comparison between business in Egypt and business in Nigeria gives business managers a reference point on how to prioritize each market for their growth plans in 2019.   To support business development and sales managers in assessing which African country to prioritize in their organization’s expansion plan, we developed a tool […]

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The Proven Marketing Strategy for Business Growth in Nigeria – An African Business Destination

Africa holds a lot of growth opportunities for companies – both local and multinationals – looking to expand its global presence in an increasingly competitive world. African markets are becoming increasingly prioritized in the in the marketing strategy of top global organizations.   With 54 unique nations, the challenge that managers and executives at multinationals […]

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Business in Kenya vs. Nigeria: 2019 Economic Comparison

Performing a quick country-by-country comparison between business in Kenya and business in Nigeria gives business managers a reference point on how to prioritize each market for their growth plans in 2019.   To support business development and sales managers in assessing which African country to prioritize in their organization’s expansion plan, we developed a tool […]

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Business in Ghana vs. Nigeria: 2019 Economic Comparison

To support business development and sales managers in assessing which African country to prioritize in their organization’s expansion plan, we developed a tool (kpakpakpa’s Africa Market Potential Index- AMPI) that provides a quick way for managers asses market potential across the African continent.   Our Africa market potential index (AMPI) measures key metrics in critical […]

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Business in Algeria vs. Nigeria: Economic Comparison

To support business development and sales managers in assessing which African country to prioritize in their organization’s expansion plan, we developed a tool (kpakpakpa’s Africa Market Potential Index- AMPI) that provides a quick way for managers asses market potential across the African continent.   Our Africa market potential index (AMPI) measures key metrics in critical […]

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Business in South Africa vs. Nigeria: Economic Comparison

To support business managers in assessing the uncertain environment and adapting organizational strategies to the variable opportunities and risk across the continent, we developed a tool (kpakpakpa Market Potential Index- KMPI) that provides a balanced set of both short and long-term metrics.   To perform a country analysis, we measured key metrics in critical areas […]

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Business in Africa: 7 reasons your organization should be involved

Africa is rapidly becoming one of the frontrunning emerging markets. Within the last few years, the conversation about commerce on the continent has evolved from naming challenges to identifying opportunities.   It comes as no surprise that African nations, such as Nigeria, that have a growing GDP and population have garnered interest from multinational companies […]

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