Spotlight

Spotlight on craftspeople, manufacturers, innovators, creatives, designers, experts & industry leaders.

Understanding The Business Environment in Nigeria To Fuel Business Expansion Success

Every market has its own peculiarities – something that makes the business environment unique from every other market. It could be the regulatory landscape, the infrastructure, the Governance, the business culture. Well, in this regard, Nigeria is no different. The Nigerian market also has its own unique ‘Nigerian-ness’ about it. For organizations trying to build […]

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That Solar Power System: What does it truly cost?

In the last article, we did a deep dive into the true cost of running a business in Nigeria with a diesel generator. In this article, we will follow a similar analysis for a solar power solution.   As will be seen, the cost of energy from running a solar system is 35% lower than […]

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How To Find Competent Staff To Grow Your Business in Nigeria

In our most recent annual business survey, we asked business owners in Nigeria about the main challenges their businesses face. At the top of the list was the difficulty in finding the right personnel and staff. Finding the right staff is possibly one of the biggest competitive assets you’d have in your business in Nigeria. […]

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Performing “On-ground” Feasibility Study To Find Your Customer Base and Build A Solid Business Plan in Nigeria

Over the last three years, our team has done market research and feasibility studies for organizations looking to establish their business presence in the Nigerian market. Getting credible market information in Nigeria is like piecing a complex puzzle together. Although data collection can be challenging, our experience has revealed how important it is to perform […]

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Prioritize and Focus on Top Markets in Africa To Fuel Growth

For companies that are building strategies to win in Africa’s growth spurt, prioritizing markets across the 54 countries is very important. Prioritization is very important because it allows managers to choose the top markets that would bring in the highest ROI on their business development efforts.   Providing returns that companies can use to reinvest in […]

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The Main Challenges of Business in Africa

Africa is emerging as a promising destination for businesses.   The attractiveness of the African market is driven by trends such as a youthful and growing population that’s rapidly urbanizing, a focus on economic diversification and industrialization, imperative to close the infrastructural gap, and the increase in mobile connectivity.   Although these are all promising […]

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Developing A Winning Strategy for Sustainable Business Expansion in Africa – Next Decade’s Fastest Growing Market

To some companies, including the Africa market in their growth strategy is something nice to have in their expansion portfolio. However, to entrepreneurs and business managers that are good at spotting opportunities before others, they are prioritizing Africa in their expansion strategy, knowing it’s the most important growth market in the next decade.   Home […]

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Business in Egypt vs. Nigeria: 2019 Economic Comparison

Performing a quick country-by-country comparison between business in Egypt and business in Nigeria gives business managers a reference point on how to prioritize each market for their growth plans in 2019.   To support business development and sales managers in assessing which African country to prioritize in their organization’s expansion plan, we developed a tool […]

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The Proven Marketing Strategy for Business Growth in Nigeria – An African Business Destination

Africa holds a lot of growth opportunities for companies – both local and multinationals – looking to expand its global presence in an increasingly competitive world. African markets are becoming increasingly prioritized in the in the marketing strategy of top global organizations.   With 54 unique nations, the challenge that managers and executives at multinationals […]

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Business in Kenya vs. Nigeria: 2019 Economic Comparison

Performing a quick country-by-country comparison between business in Kenya and business in Nigeria gives business managers a reference point on how to prioritize each market for their growth plans in 2019.   To support business development and sales managers in assessing which African country to prioritize in their organization’s expansion plan, we developed a tool […]

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