Marketing Specialist, Azad Abdullahi on Nigeria is Enterprising

Marketing Specialist: Azad Abdullahi

On this episode of “Nigeria is Enterprising”, we talk with Azad Abdullahi, a marketing specialist, who tells us about how he got into marketing and provides some local insights on what it takes to market your product or service successfully in Nigeria.   [soundcloud url=”″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /]…
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school children walking through dosumu market on a monday

7 Mistakes To Avoid When Marketing in Nigeria

When multinational firms look for international markets to expand into, they look at certain factors before deciding whether toĀ invest. These factors such as populations, GDP and wealth make Nigeria a very alluring market forĀ multinationals looking to expand their global presence. However, capturing opportunity in Nigeria is not as straightforward as…
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