The Main Challenges of Business in Africa

Africa is emerging as a promising destination for businesses.   The attractiveness of the African market is driven by trends such as a youthful and growing population that’s rapidly urbanizing, a focus on economic diversification and industrialization, imperative to close the infrastructural gap, and the increase in mobile connectivity.  …
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Choosing a winning strategy in the African market

Developing A Winning Strategy for Sustainable Business Expansion in Africa – Next Decade’s Fastest Growing Market

To some companies, including the Africa market in their growth strategy is something nice to have in their expansion portfolio. However, to entrepreneurs and business managers that are good at spotting opportunities before others, they are prioritizing Africa in their expansion strategy, knowing it’s the most important growth market in…
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