Business Insights

How to navigate a hostile business environment and unearth profitable business opportunities in Nigeria

Business in Africa can be very challenging. Business in Nigeria is particularly intimidating and successful business builders have to learn how to navigate a hostile business environment to unlock business opportunities in Nigeria. When we surveyed entrepreneurs and business owners about their major challenges – at the top of the list was a “hostile business […]

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How to finance your local business in Nigeria

For business builders in Nigeria, access to business finance options can be very limited. According to our survey, access to finance is a top challenge faced by a lot of business owners in Nigeria. The high-interest rates and collateral requirements from banks can make it close to impossible for new business owners to access capital […]

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How changing government regulations and policies affect your business in Nigeria

In Nigeria, business owners and managers list a “hostile business environment” as one of the top challenges for business in the country – changing government regulations is a top contributor to this hostile business environment. With the unclear business protocol, multiple agencies handling multiple processes, and ever-changing government regulations and policies, businesses can easily find […]

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Legal requirements for business partnerships in Nigeria

To expand your business in Nigeria you might have to work in partnership with other businesses to reach your goals. It is important to set up clear legal requirements for your partnerships. Whether you are working with a distributor, agency, or simply hiring a contractor/freelancer, you want to make sure you have the legal fraemwork […]

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Powering an Industrial Fish Farm with Solar Power – A Case Study

Agriculture accounts for 30% of economic activities in Nigeria, this equates to about $150 billion annually. As the population grows, the need for increased throughput in our agricultural sector becomes more eminent in both rural and urban areas, where industrial fish farms are increasing. To illustrate this, a land-based fish farm can drastically increase the […]

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4 Marketing Channels You Need To Prioritize in Nigeria

A lot of businesses are enamored by the “large” market in Nigeria – Africa’s most populous country – but are not quite aware of the best marketing channels to get to their customers. However, if you don’t quite know where your customers are, then you wouldn’t be able to get your products or services in […]

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Infrastructure in Nigeria and how it affects your business

Nigerian businesses and business owners struggle with low productivity because of the state of infrastructure in Nigeria. It’s difficult to start or grow your business in an environment where the infrastructure is not enabling businesses to flourish. Inconsistent electricity and bad roads can severely increase your operational cost-cutting into your profits For prudent business builders, […]

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Set Effective Sales Goals To Grow Your Business in Nigeria

The most important metrics for a growing business in Nigeria is increasing revenue. Gaining new customers, acquiring new users, and growing your team, are important metrics but it should all be tied to this important growth metric of hitting and exceeding your sales goals.  So how does a new or growing company develop a successful […]

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Understanding The Business Environment in Nigeria To Fuel Business Expansion Success

Every market has its own peculiarities – something that makes the business environment unique from every other market. It could be the regulatory landscape, the infrastructure, the Governance, the business culture. Well, in this regard, Nigeria is no different. The Nigerian market also has its own unique ‘Nigerian-ness’ about it. For organizations trying to build […]

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That Solar Power System: What does it truly cost?

In the last article, we did a deep dive into the true cost of running a business in Nigeria with a diesel generator. In this article, we will follow a similar analysis for a solar power solution.   As will be seen, the cost of energy from running a solar system is 35% lower than […]

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How To Find Competent Staff To Grow Your Business in Nigeria

In our most recent annual business survey, we asked business owners in Nigeria about the main challenges their businesses face. At the top of the list was the difficulty in finding the right personnel and staff. Finding the right staff is possibly one of the biggest competitive assets you’d have in your business in Nigeria. […]

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