Africa Archives

The Main Challenges of Business in Africa

March 30, 2019
Nifemi Aluko
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Africa is emerging as a promising destination for businesses. The attractiveness of the African market is driven by trends such as a youthful and growing population that’s rapidly urbanizing, a focus on economic diversification and industrialization, imperative to close the infrastructural gap, and the increase in mobile connectivity. …

Choosing a winning strategy in the African market

08 Mar 19

Developing A Winning Strategy for Sustainable Business Expansion in Africa – Next Decade’s Fastest Growing Market

To some companies, including the Africa market in their growth strategy is something nice to have in their expansion portfolio. However, to entrepreneurs and business managers that are good at spotting opportunities before others, they are prioritizing Africa in their expansion strategy, knowing it’s the most important growth market in…

Business in Africa Market Potential Index

15 Oct 18

Business in Africa 2019: Use This Tool To Prioritize The Countries To Expand Into

To support business development and sales managers in assessing which African country to prioritize in their organization’s expansion plan, we developed a tool (Business in Africa “Market Potential Index” – AMPI) that provides a quick way for managers to asses market potential across the African continent. A lot of…

Understand African Culture To Improve Business Results

09 Aug 18

Understand African Culture To Improve Your Business Results in The Region

Africa is a continent that boasts a wide variety of cultures, languages, and beliefs. Therefore, it is imperative that as a new entrant in the African market that you work to understand the African culture – the nuances and practices present. Doing so will ultimately help improve the way you conduct…

08 Aug 18

Business in Africa: 7 reasons your organization should be involved

Africa is rapidly becoming one of the frontrunning emerging markets. Within the last few years, the conversation about commerce on the continent has evolved from naming challenges to identifying opportunities. It comes as no surprise that African nations, such as Nigeria, that have a growing GDP and population have…

African Economy - Open Air Market Lagos Nigeria

02 Aug 18

The African Economy 2018: Short-term and Long-term Outlook

As a business builder or manager looking to conduct business in Africa, it is important to get an economic perspective that is both microeconomic and macroeconomic in nature. This means taking a look at the economic trends occurring within the largest economies in Africa, such as Nigeria, as well as…

01 Aug 18

Economy of Africa Overview – Quick Snapshot

The economy of Africa currently holds one of the largest growth opportunities for companies looking to expand their global presence. As the second most populous continent with a rapidly growing population, where 41% of the African population is under the age of 15, the economy of Africa is set to reach $29 trillion by…