Africa

The Main Challenges of Business in Africa

Africa is emerging as a promising destination for businesses.   The attractiveness of the African market is driven by trends such as a youthful and growing population that’s rapidly urbanizing, a focus on economic diversification and industrialization, imperative to close the infrastructural gap, and the increase in mobile connectivity.   Although these are all promising […]

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Developing A Winning Strategy for Sustainable Business Expansion in Africa – Next Decade’s Fastest Growing Market

To some companies, including the Africa market in their growth strategy is something nice to have in their expansion portfolio. However, to entrepreneurs and business managers that are good at spotting opportunities before others, they are prioritizing Africa in their expansion strategy, knowing it’s the most important growth market in the next decade.   Home […]

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Business in Africa: 7 reasons your organization should be involved

Africa is rapidly becoming one of the frontrunning emerging markets. Within the last few years, the conversation about commerce on the continent has evolved from naming challenges to identifying opportunities.   It comes as no surprise that African nations, such as Nigeria, that have a growing GDP and population have garnered interest from multinational companies […]

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The African Economy 2018: Short-term and Long-term Outlook

As a business builder or manager looking to conduct business in Africa, it is important to get an economic perspective that is both microeconomic and macroeconomic in nature. This means taking a look at the economic trends occurring within the largest economies in Africa, such as Nigeria, as well as the African economy at large. […]

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Economy of Africa Overview – Quick Snapshot

The economy of Africa currently holds one of the largest growth opportunities for companies looking to expand their global presence. As the second most populous continent with a rapidly growing population, where 41% of the African population is under the age of 15, the economy of Africa is set to reach $29 trillion by 2050.   This economic overview […]

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