Spotlight

Spotlight on craftspeople, manufacturers, innovators, creatives, designers, experts & industry leaders.

6 Things to know when registering a product in Nigeria

Whether a product is manufactured in Nigeria or the product is imported from a foreign manufacturer, some products have to go through certain regulatory approvals and registration before the product can be sold legally in Nigeria. The most important registration is done through the National Agency for Food and Drug Administration and Control (NAFDAC). NAFDAC is […]

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5 Steps To Incorporate A Foreign Company In Nigeria

Foreign companies that make an entry into the Nigerian market usually mitigate their risk initially by partnering with a local agent or distributor. After the company has gained some traction in the market some companies expand their business presence in the country by incorporating a local entity to facilitate their business operations and growth. Through […]

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The Legal Basics of Distributing Your Products in Nigeria

A lot of international firms especially those new to the market, usually mitigate their risk by working with a local partner and distributor in Nigeria. The company leverages the distributor’s local knowledge and expertise to properly navigate the business landscape in Nigeria. In such working arrangements, the international firm may not need to setup a […]

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Marketing Specialist: Azad Abdullahi

On this episode of “Nigeria is Enterprising”, we talk with Azad Abdullahi, a marketing specialist, who tells us about how he got into marketing and provides some local insights on what it takes to market your product or service successfully in Nigeria.     Interview Highlights Things that are important when marketing in Nigeria: Tapping […]

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The different ways of marketing products and services in Nigeria

The Nigerian market can be very difficult to crack. It is still a very fragmented, making it challenging for new businesses to know where and how to properly market its product and services. With the ever present large open-markets and the rise of modern retail outlets like shoprite, matched with the increased online presence, the […]

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7 Marketing Terms In Nigeria Businesses Should Know About

The marketing of goods and service in Nigeria come in a variety of forms – TV commercials, radio adverts, print (newspaper and magazines), flyers, banner, billboards, social media and in-store stands. For a business to succeed in the Nigerian market, it must know the best way to market and brand its product or services in the […]

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7 Mistakes To Avoid When Marketing in Nigeria

When multinational firms look for international markets to expand into, they look at certain factors before deciding whether to invest. These factors such as populations, GDP and wealth make Nigeria a very alluring market for multinationals looking to expand their global presence. However, capturing opportunity in Nigeria is not as straightforward as the clear macroeconomic signals that […]

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FMCG Distributor: Ayo Salako

  In this episode of “Nigeria is Enterprising”, we interview Ayo Salako – a fast-moving consumer goods FMCG distributor in Nigeria. He talks about the business landscape of distribution in Nigeria – the opportunities and challenges. He also dishes out some valuable advice for people looking to get into the business and companies looking to […]

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Four Things To Know When Sourcing Distributors in Nigeria

As multinationals look to Nigeria as a new market to enter and grow their global presence, one of the main resquest we get from executives is assistance with finding distributors in Nigeria. These mulitnationals usually have three objectives as they entery a new market – controling their business expansion at a strategic level, partnering with local […]

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Transportation in Nigeria: Understanding The Distribution Channels

Over the last 10 years, Nigeria has moved around erratically on the Logistic Performance Index (LPI) and is currently ranked 90 out of 160 countries in the world. The index takes into consideration six factors – customs, infrastructure, international shipment, logistics competence, tracking & tracing, and competence – that assess the ease with which goods […]

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5 Challenges of distribution in Nigeria

Talking with a lot of executives at multinational companies interested in expanding their business presence in Nigeria, I learned that one of the main issues they have is finding a good and credible distributor or agent to help them reach their business goals in Nigeria. International companies in Nigeria like using local third-party logistics services […]

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Business case for how a diesel-battery hybrid system can reduce electricity cost in Nigeria

Introduction Due to the grossly limited on-grid generation, most Commercial and Industrial (C&I) businesses in Nigeria augment their electrical energy needs with an on-sight off-grid diesel generator. This drives the average weighted unitized cost of electricity for the C&I space much higher than most other developed or developing countries. The ripple effect is higher operational […]

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5 challenges facing small businesses in Nigeria

Last year we surveyed entrepreneurs, aspiring entrepreneurs and small business owners in Nigeria. The objective of the survey was to find out about the major challenges facing small businesses in Nigeria. Since one of our main goals here at kpakpakpa is to facilitate knowledge-sharing, we want to share the results of our survey with anyone that […]

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