The first step for any firm entering a new market involves gaining an understanding of the norms and business culture of said market. As an executive working on behalf of a multinational company, you already know that familiarizing yourself with how a foreign market functions is crucial to the development…

Multinational companies that are entering the Nigerian market are typically firms that have experienced success in their home country and in other international markets. Therefore, as a business executive of a company looking to enter the Nigerian market, you probably read this title and exclaimed that you already know how…

As the manager of a team at a multinational company that is venturing into the Nigerian market, you might find yourself asking, “what is the best way to build my company’s local presence in the Nigerian market?”. The truth is that most multinational firms adhere to either a distribution model…

As a multinational company and new entrant in the Nigerian market, having a strategic plan in place to sell your products is key. However, a crucial component of that action plan is figuring out how to ensure that your products make it into the country, so that you can sell…

The Nigerian market is a bustling place of commerce, but also very hierarchical in nature. As a multinational company that is looking to establish its presence in the Nigerian market using B2B marketing techniques, figuring out how to reach decision makers of these businesses is essential to your success. The…

There are many ways to market your multinational company’s product or service in Nigeria. As a new entrant, solidifying your position in the Nigerian market with strong sales and continuous growth is a must. Therefore, it is important to understand the two main approaches to marketing in this area, as…

As an executive of a successful multinational firm, you’re aware of how important strategic planning and management is when it comes to growing a company and achieving long-term goals. Without an informed plan in place, you risk making uninformed decisions that could ultimately harm your company. Therefore, it is essential…

As a multinational firm expanding into the Nigerian market, developing a local connection is essential to increasing and maintaining impressive sales numbers. You can achieve this by setting up a local entity in Nigeria or working with local business partners. While there are many partnership options available, undergoing the sales…

Photo by Olu Eletu on Unsplash   As your multinational company begins establishing its presence in the Nigerian market, you will begin hiring quality local staff to ensure your business’s success as a new entrant. Your first hire will most likely be someone to fill the role of a business manager in Nigeria.…