Spotlight Archives - Page 9 of 13

15 Mar 18

How to engage a credible business consultant in Nigeria

Consulting firms are great resources for learning general information about Nigeria’s market. When you hire a business consultant in Nigeria, you’re employing a professional who has worked with international companies on projects that span several industries and sectors within the country. You’re also giving your company an opportunity to form…

14 Mar 18

Channel Partner Comparison: The pros and cons of working with these Nigerian business partners

Relationships make up the fabric of society – we depend on and put our trust in others on a daily basis. Whether you’re putting your trust in the train conductor or bus driver to get you safely to and from work every day, or in your secretary who handles the…

12 Mar 18

Key market information in Nigeria needed for your market-entry strategy

As an executive who is interested in investing the fruits of its company’s success into Nigeria’s burgeoning market, you are most likely looking to collect key market information in Nigeria that will help you better understand Nigeria’s unfamiliar market structure for your business. However, you might have had the…

12 Mar 18

7 different ways of finding quality business information in Nigeria

As a successful entrepreneur and business executive, you are well aware of the importance of conducting market research when entering an unfamiliar market, as well as how to use the information gathered to develop short- and long-term goals for your business. However, finding reliable business information in Nigeria can be…

24 Aug 17

Legal Practitioner: Tunde Ibidapo-Obe on Nigeria is Enterprising

On this episode of Nigeria is Enterprising, we talk with Tunde Ibidapo-Obe, a legal practitioner and the founder of Lawpadi. Lawpadi is an online resource used to educate inidividuals and businesses about the laws in Nigeria in a quick, effective and understandable way. Tunde shares some legal considerations to be…

NAFDAC Registration - Things to know when registering a product in Nigeria

17 Aug 17

6 Things to know when registering a product in Nigeria

Whether a product is manufactured in Nigeria or the product is imported from a foreign manufacturer, some products have to go through certain regulatory approvals and registration before the product can be sold legally in Nigeria. The most important registration is done through the National Agency for Food and Drug Administration…

08 Aug 17

5 Steps To Incorporate A Foreign Company In Nigeria

Foreign companies that make an entry into the Nigerian market usually mitigate their risk initially by partnering with a local agent or distributor. After the company has gained some traction in the market some companies expand their business presence in the country by incorporating a local entity to facilitate their…

03 Aug 17

The Legal Basics of Distributing Your Products in Nigeria

A lot of international firms especially those new to the market, usually mitigate their risk by working with a local partner and distributor in Nigeria. The company leverages the distributor’s local knowledge and expertise to properly navigate the business landscape in Nigeria. In such working arrangements, the international firm may…

26 Jul 17

Marketing Specialist: Azad Abdullahi

On this episode of “Nigeria is Enterprising”, we talk with Azad Abdullahi, a marketing specialist, who tells us about how he got into marketing and provides some local insights on what it takes to market your product or service successfully in Nigeria. [soundcloud url=”https://api.soundcloud.com/tracks/334890663″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /]…

Different way of marketing products and services in Nigeria

20 Jul 17

The different ways of marketing products and services in Nigeria

The Nigerian market can be very difficult to crack. It is still a very fragmented, making it challenging for new businesses to know where and how to properly market its product and services. With the ever present large open-markets and the rise of modern retail outlets like shoprite, matched with…