Spotlight Archives - Page 10 of 13

13 Jul 17

7 Marketing Terms In Nigeria Businesses Should Know About

The marketing of goods and service in Nigeria come in a variety of forms – TV commercials, radio adverts, print (newspaper and magazines), flyers, banner, billboards, social media and in-store stands. For a business to succeed in the Nigerian market, it must know the best way to market and brand its…

school children walking through dosumu market on a monday

06 Jul 17

7 Mistakes To Avoid When Marketing in Nigeria

When multinational firms look for international markets to expand into, they look at certain factors before deciding whether to invest. These factors such as populations, GDP and wealth make Nigeria a very alluring market for multinationals looking to expand their global presence. However, capturing opportunity in Nigeria is not as straightforward as…

27 Jun 17

FMCG Distributor: Ayo Salako

[soundcloud url=”https://api.soundcloud.com/tracks/330420507″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /] In this episode of “Nigeria is Enterprising”, we interview Ayo Salako – a fast-moving consumer goods FMCG distributor in Nigeria. He talks about the business landscape of distribution in Nigeria – the opportunities and challenges. He also dishes out some valuable advice…

20 Jun 17

Four Things To Know When Sourcing Distributors in Nigeria

As multinationals look to Nigeria as a new market to enter and grow their global presence, one of the main resquest we get from executives is assistance with finding distributors in Nigeria. These mulitnationals usually have three objectives as they entery a new market – controling their business expansion at a…

15 Jun 17

Transportation in Nigeria: Understanding The Distribution Channels

Over the last 10 years, Nigeria has moved around erratically on the Logistic Performance Index (LPI) and is currently ranked 90 out of 160 countries in the world. The index takes into consideration six factors – customs, infrastructure, international shipment, logistics competence, tracking & tracing, and competence – that assess…

08 Jun 17

5 Challenges of distribution in Nigeria

Talking with a lot of executives at multinational companies interested in expanding their business presence in Nigeria, I learned that one of the main issues they have is finding a good and credible distributor or agent to help them reach their business goals in Nigeria. International companies in Nigeria like…

21 Apr 17

Business case for how a diesel-battery hybrid system can reduce electricity cost in Nigeria

Introduction Due to the grossly limited on-grid generation, most Commercial and Industrial (C&I) businesses in Nigeria augment their electrical energy needs with an on-sight off-grid diesel generator. This drives the average weighted unitized cost of electricity for the C&I space much higher than most other developed or developing countries. The…

22 Feb 17

4 reasons why Nigerians abroad do not do business in Nigeria

We surveyed Nigerians that live abroad to find out the challenges they have faced with doing or starting a business in Nigeria. Here are the results of our survey. Our sample size has 49 respondents with most of the Nigerians that responded living in the USA. Out of the 49…

22 Feb 17

Website update: New dashboard makes it easier for you to access all your content

We are excited to showcase our new website. The main focus of this iteration was to increase the ease with which members engage on the website. With the new user dashboard, members of the kpakpakpa network now have full access to their content in a neatly-organized dashboard. This reduces the…

06 Feb 17

5 challenges facing small businesses in Nigeria

Last year we surveyed entrepreneurs, aspiring entrepreneurs and small business owners in Nigeria. The objective of the survey was to find out about the major challenges facing small businesses in Nigeria. Since one of our main goals here at kpakpakpa is to facilitate knowledge-sharing, we want to share the results…