Prior to conducting business in a foreign country, understanding the country’s cultural landscape, people, beliefs, and cultural nuances are imperative. In fact, a business’s success as a new entrant in a market often hinges on the understanding of the cultural landscape of the country in question. This is why gaining…

Foreign companies looking to enter the Nigerian market might have a few concerns regarding the risk of doing business in Nigeria. However, multinational companies expanding into the Nigerian market should not look at the journey of establishing a business in Nigeria as a daunting and confusing process that contains many…

Now that you have been given an overview of business culture in Nigeria, you should learn more about other specific norms and customs to remain aware of while conducting business in this country. Learning more about business etiquette in Nigeria will help you foster professional relationships that will ensure the…

The first step for any firm entering a new market involves gaining an understanding of the norms and business culture of said market. As an executive working on behalf of a multinational company, you already know that familiarizing yourself with how a foreign market functions is crucial to the development…

Multinational companies that are entering the Nigerian market are typically firms that have experienced success in their home country and in other international markets. Therefore, as a business executive of a company looking to enter the Nigerian market, you probably read this title and exclaimed that you already know how…

As the manager of a team at a multinational company that is venturing into the Nigerian market, you might find yourself asking, “what is the best way to build my company’s local presence in the Nigerian market?”. The truth is that most multinational firms adhere to either a distribution model…

As a multinational company and new entrant in the Nigerian market, having a strategic plan in place to sell your products is key. However, a crucial component of that action plan is figuring out how to ensure that your products make it into the country, so that you can sell…

The Nigerian market is a bustling place of commerce, but also very hierarchical in nature. As a multinational company that is looking to establish its presence in the Nigerian market using B2B marketing techniques, figuring out how to reach decision makers of these businesses is essential to your success. The…