March 2018

29 Mar 18

How to Start a Business in Nigeria: Multinational Firm Setup Requirements

Multinational companies that are entering the Nigerian market are typically firms that have experienced success in their home country and in other international markets. Therefore, as a business executive of a company looking to enter the Nigerian market, you probably read this title and exclaimed that you already know how…

29 Mar 18

Expanding Your Business Presence: Distribution Model vs. Incorporation in Nigeria

As the manager of a team at a multinational company that is venturing into the Nigerian market, you might find yourself asking, “what is the best way to build my company’s local presence in the Nigerian market?”. The truth is that most multinational firms adhere to either a distribution model…

28 Mar 18

Nigeria imports: What you need to know to prepare your product for sale in Nigeria

As a multinational company and new entrant in the Nigerian market, having a strategic plan in place to sell your products is key. However, a crucial component of that action plan is figuring out how to ensure that your products make it into the country, so that you can sell…

23 Mar 18

How to reach decision makers with B2B marketing in Nigeria

The Nigerian market is a bustling place of commerce, but also very hierarchical in nature. As a multinational company that is looking to establish its presence in the Nigerian market using B2B marketing techniques, figuring out how to reach decision makers of these businesses is essential to your success. The…

22 Mar 18

B2B vs B2C Marketing: Growing Sales in Nigeria

There are many ways to market your multinational company’s product or service in Nigeria. As a new entrant, solidifying your position in the Nigerian market with strong sales and continuous growth is a must. Therefore, it is important to understand the two main approaches to marketing in this area, as…

22 Mar 18

Building a strategy for your business in Nigeria

As an executive of a successful multinational firm, you’re aware of how important strategic planning and management is when it comes to growing a company and achieving long-term goals. Without an informed plan in place, you risk making uninformed decisions that could ultimately harm your company. Therefore, it is essential…

21 Mar 18

Sales agent hiring for your organization in Nigeria

As a multinational firm expanding into the Nigerian market, developing a local connection is essential to increasing and maintaining impressive sales numbers. You can achieve this by setting up a local entity in Nigeria or working with local business partners. While there are many partnership options available, undergoing the sales…

19 Mar 18

Hiring a business manager in Nigeria

Photo by Olu Eletu on Unsplash As your multinational company begins establishing its presence in the Nigerian market, you will begin hiring quality local staff to ensure your business’s success as a new entrant. Your first hire will most likely be someone to fill the role of a business manager in Nigeria.…

16 Mar 18

Building sales channels: Finding resellers and distribution companies in Nigeria

The necessary time and energy you spend preparing to enter the Nigerian market as a multinational company is done so that you can successfully market and sell your products. This makes locating and choosing credible distribution companies in Nigeria an essential component of your strategic plan as a new entrant…

15 Mar 18

How to engage a credible business consultant in Nigeria

Consulting firms are great resources for learning general information about Nigeria’s market. When you hire a business consultant in Nigeria, you’re employing a professional who has worked with international companies on projects that span several industries and sectors within the country. You’re also giving your company an opportunity to form…