Industry & Market Archives - Page 7 of 9

15 Mar 18

How to engage a credible business consultant in Nigeria

Consulting firms are great resources for learning general information about Nigeria’s market. When you hire a business consultant in Nigeria, you’re employing a professional who has worked with international companies on projects that span several industries and sectors within the country. You’re also giving your company an opportunity to form…

14 Mar 18

Channel Partner Comparison: The pros and cons of working with these Nigerian business partners

Relationships make up the fabric of society – we depend on and put our trust in others on a daily basis. Whether you’re putting your trust in the train conductor or bus driver to get you safely to and from work every day, or in your secretary who handles the…

12 Mar 18

Key market information in Nigeria needed for your market-entry strategy

As an executive who is interested in investing the fruits of its company’s success into Nigeria’s burgeoning market, you are most likely looking to collect key market information in Nigeria that will help you better understand Nigeria’s unfamiliar market structure for your business. However, you might have had the…

12 Mar 18

7 different ways of finding quality business information in Nigeria

As a successful entrepreneur and business executive, you are well aware of the importance of conducting market research when entering an unfamiliar market, as well as how to use the information gathered to develop short- and long-term goals for your business. However, finding reliable business information in Nigeria can be…

school children walking through dosumu market on a monday

06 Jul 17

7 Mistakes To Avoid When Marketing in Nigeria

When multinational firms look for international markets to expand into, they look at certain factors before deciding whether to invest. These factors such as populations, GDP and wealth make Nigeria a very alluring market for multinationals looking to expand their global presence. However, capturing opportunity in Nigeria is not as straightforward as…

08 Jun 17

5 Challenges of distribution in Nigeria

Talking with a lot of executives at multinational companies interested in expanding their business presence in Nigeria, I learned that one of the main issues they have is finding a good and credible distributor or agent to help them reach their business goals in Nigeria. International companies in Nigeria like…

25 Jan 17

5 ways the 2017 budget affects small scale businesses in Nigeria

We once again look at how the 2017 Budget proposal affects small to medium enterprises. Last year, the 2016 budget called “The budget of change“ was focused on setting Nigeria on a path of sustainable growth by fighting corruption, boosting national security, diversifying the economy & creating jobs. The 2017…

15 Dec 16

Sourcing Material from Balogun Market in Lagos

So to do some market research you have to understand the market – so we went to an actual market. Besides just doing basic research on sourcing material, we also wanted to buy material for some fresh outfits. We headed to Balogun Market on a Thursday afternoon. Balogun is always…

07 Nov 16

Luxury and Interior Design showcased at “Made By Design”

We visited the Made by Design Exhibit on 5th of November, 2016. An event that showcased luxury home products and Interior design hosted at the Landmark Centre in Victoria Island, Lagos. The event was put together by Essential Interior magazines. According to the event brochure, “MADE BY DESIGN is…

23 Sep 16

LagosHats Visits PROPAK West Africa Exhibit

We visited the PROPAK West Africa Exhibit today (Sep 22, 2016), which was held at the Landmark Events Centre in Lekki, Lagos. The exhibit is proclaimed as the “largest packaging, food processing, plastics, labelling and print exhibition in West Africa” by the organizers, Afrocet Montgomery. Afrocet Montgomery is a new partnership…