Healthcare in Nigeria is a growing sector that boasts both challenges and opportunities for multinational companies. In an effort to succeed in either healthcare or pharmaceutical industries as a new entrant, it is imperative that you gain an understanding of both sectors so that you can navigate the terrain effectively.…

There have been major challenges in the power industry in Nigeria since most of its citizens can remember. It is the main infrastructural bottleneck holding back the productivity and full economic potential of Nigeria, which boasts Africa’s largest economy.   For Nigeria to compete on the global stage we need…

As Nigeria’s emerging market continues to grow, more opportunities in the country’s various industries are presenting themselves. As a multinational entity looking to enter the Nigerian market, and the power and utilities sector specifically, it is imperative that you understand the full scope of the industry as it currently operates…

Nigeria’s technology scene has received a lot of attention recently due to the growing technology ecosystem, increased investor interest, and a youthful population eager to use technological solutions to address the many challenges in Nigeria that are plaguing the country’s economy. However, this growing interest comes with unique technology challenges…

Nigeria’s technology industry is quickly becoming a leader, as the growth of digital platform businesses is rapidly increasing due to factors, such as an improving business environment that supports startups in digital destinations and investor interests, internationally and locally – from a growing middle class comprised of mainly young adults.…

Doing business in Nigeria can be tough and you can face major challenges, but good market strategies can greatly help a multinational firm navigating the Nigerian market. One of the key elements of a robust and resilient strategy is to fully understand the challenges of the sector the firm is operating…

As the manager of a multinational company who is looking to enter the Nigerian market, you are most likely already aware that Nigeria boasts many opportunities for growth for new businesses in the region. With that said, it is important that you educate yourself on industrial and consumer goods sector…