Nifemi Aluko, Author at KPA

How to find a trustworthy local business partner in Nigeria

13 May 19

6 Steps To Find A Credible Local Business Partner To Scale Your Business in Nigeria

To succeed in business in Nigeria, you need a local team or business partner that’s “on-the-ground” to navigate the daily challenges that come with successfully developing a business in a very dynamic Nigerian market. For international businesses and entrepreneurs that are not ready to take the full plunge of incorporating…

How to find competent staff for your business in Nigeria

29 Apr 19

How To Find Competent Staff To Grow Your Business in Nigeria

In our most recent annual business survey, we asked business owners in Nigeria about the main challenges their businesses face. At the top of the list was the difficulty in finding the right personnel and staff. Finding the right staff is possibly one of the biggest competitive assets you’d have…

Perform market feasibility study to build a solid business plan in NIgeria

15 Apr 19

Performing “On-ground” Feasibility Study To Find Your Customer Base and Build A Solid Business Plan in Nigeria

Over the last three years, our team has done market research and feasibility studies for organizations looking to establish their business presence in the Nigerian market. Getting credible market information in Nigeria is like piecing a complex puzzle together. Although data collection can be challenging, our experience has revealed how…

April 4, 2019
Nifemi Aluko
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For companies that are building strategies to win in Africa’s growth spurt, prioritizing markets across the 54 countries is very important. Prioritization is very important because it allows managers to choose the top markets that would bring in the highest ROI on their business development efforts. Providing returns that companies…

March 30, 2019
Nifemi Aluko
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Africa is emerging as a promising destination for businesses. The attractiveness of the African market is driven by trends such as a youthful and growing population that’s rapidly urbanizing, a focus on economic diversification and industrialization, imperative to close the infrastructural gap, and the increase in mobile connectivity. …

Finding New Customers in Nigeria - Napep Vehicle (aka keke Marwa)

20 Mar 19

Find and Signup New Customers in Nigeria: Fuel Business Growth in 7 Steps

At the top of the mind of any business is the question – “How do we increase our customer base and get new customers?” This is no different for businesses looking to tap into the growth opportunities of the most populous country in Africa. With 186 million inhabitants,…

Choosing a winning strategy in the African market

08 Mar 19

Developing A Winning Strategy for Sustainable Business Expansion in Africa – Next Decade’s Fastest Growing Market

To some companies, including the Africa market in their growth strategy is something nice to have in their expansion portfolio. However, to entrepreneurs and business managers that are good at spotting opportunities before others, they are prioritizing Africa in their expansion strategy, knowing it’s the most important growth market in…

26 Feb 19

Business in Egypt vs. Nigeria: 2019 Economic Comparison

Performing a quick country-by-country comparison between business in Egypt and business in Nigeria gives business managers a reference point on how to prioritize each market for their growth plans in 2019. To support business development and sales managers in assessing which African country to prioritize in their organization’s expansion…

Buildings on Ahmadu Bello Way in Victoria Island, Lagos Nigeria. Lagos is an important commercial hub for your Marketing Strategy in Nigeria

25 Feb 19

The Proven Marketing Strategy for Business Growth in Nigeria – An African Business Destination

Africa holds a lot of growth opportunities for companies – both local and multinationals – looking to expand its global presence in an increasingly competitive world. African markets are becoming increasingly prioritized in the in the marketing strategy of top global organizations. With 54 unique nations, the challenge that…

Greatest challenges for business in Nigeria in 2019

06 Feb 19

Business in Nigeria Survey: What’s on the top of business minds in 2019?

A lot of people get excited about business in Nigeria mainly because of the high-level opportunities in the market – largest population and GDP in Africa. Although the last two years have seen a downturn in the Nigerian economy, with a recession due to a drop in oil prices,…