Prior to conducting business in a foreign country, understanding the country’s cultural landscape, people, beliefs, and cultural nuances are imperative. In fact, a business’s success as a new entrant in a market often hinges on the understanding of the cultural landscape of the country in question. This is why gaining…

Foreign companies looking to enter the Nigerian market might have a few concerns regarding the risk of doing business in Nigeria. However, multinational companies expanding into the Nigerian market should not look at the journey of establishing a business in Nigeria as a daunting and confusing process that contains many…

Now that you have been given an overview of business culture in Nigeria, you should learn more about other specific norms and customs to remain aware of while conducting business in this country. Learning more about business etiquette in Nigeria will help you foster professional relationships that will ensure the…

The first step for any firm entering a new market involves gaining an understanding of the norms and business culture of said market. As an executive working on behalf of a multinational company, you already know that familiarizing yourself with how a foreign market functions is crucial to the development…