July 2017

26 Jul 17

Marketing Specialist: Azad Abdullahi

On this episode of “Nigeria is Enterprising”, we talk with Azad Abdullahi, a marketing specialist, who tells us about how he got into marketing and provides some local insights on what it takes to market your product or service successfully in Nigeria. [soundcloud url=”https://api.soundcloud.com/tracks/334890663″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /]…

Different way of marketing products and services in Nigeria

20 Jul 17

The different ways of marketing products and services in Nigeria

The Nigerian market can be very difficult to crack. It is still a very fragmented, making it challenging for new businesses to know where and how to properly market its product and services. With the ever present large open-markets and the rise of modern retail outlets like shoprite, matched with…

13 Jul 17

7 Marketing Terms In Nigeria Businesses Should Know About

The marketing of goods and service in Nigeria come in a variety of forms – TV commercials, radio adverts, print (newspaper and magazines), flyers, banner, billboards, social media and in-store stands. For a business to succeed in the Nigerian market, it must know the best way to market and brand its…

school children walking through dosumu market on a monday

06 Jul 17

7 Mistakes To Avoid When Marketing in Nigeria

When multinational firms look for international markets to expand into, they look at certain factors before deciding whether to invest. These factors such as populations, GDP and wealth make Nigeria a very alluring market for multinationals looking to expand their global presence. However, capturing opportunity in Nigeria is not as straightforward as…