On this episode of “Nigeria is Enterprising”, we talk with Azad Abdullahi, a marketing specialist, who tells us about how he got into marketing and provides some local insights on what it takes to market your product or service successfully in Nigeria.
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Interview Highlights
- Things that are important when marketing in Nigeria: Tapping into local insights and paying attention to context.
- Advice for mulitnationals entering the Nigeria market: Forget what you know about marketing globally when it come s to marketing in Nigeria.
- What made the pepsi “long throat” campaign one of the most succesful marketing campaigns in Africa?
- Advice for new entrants in the Nigeiran market: Be observant and seek counsel from experts that understand the market.
