

Wunderdogs – Award-Winning Pan-African Re-brand Strategy
About Wunderdogs
Wunderdogs is an independent creative agency that provides beginning-to-end design, production, and strategy services.
Based out of California, Wunderdogs helps innovative businesses achieve their goals through holistic and futureproof creative solutions.
Executive Summary
- Industry: Agency: Design & Brand
- Wunderdog’s Business Goals: Get local insights to develop a new brand and name identity for a pan-African fintech startup that provides cross-border currency trading solutions.
- Results: Wunderdogs received local quantitative data and market insights that informed its Award-winning re-brand strategy for its client.
Solution
We created a customized insights extraction solution that looked at the brand of the top companies in Africa that matched the category of Wunderdog’s clients. We provided insights that included quantitative, qualitative, and cultural contexts that informed the proposed brand strategy needed to drive and strengthen its client’s proposition with its diverse target audience.
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