Wunderdogs – Award-Winning Pan-African Re-brand Strategy

About Wunderdogs

Wunderdogs is an independent creative agency that provides beginning-to-end design, production, and strategy services.

Based out of California, Wunderdogs helps innovative businesses achieve their goals through holistic and futureproof creative solutions.

Executive Summary

  • Industry: Agency: Design & Brand
  • Wunderdog’s Business Goals: Get local insights to develop a new brand and name identity for a pan-African fintech startup that provides cross-border currency trading solutions.
  • Results: Wunderdogs received local quantitative data and market insights that informed its Award-winning re-brand strategy for its client.

Challenge

Wunderdog, an agency based in California with remote teams around the world, needed local research to build an authentic brand for an innovative company in Africa.

Solution

We created a customized insights extraction solution that looked at the brand of the top companies in Africa that matched the category of Wunderdog’s clients. We provided insights that included quantitative, qualitative, and cultural contexts that informed the proposed brand strategy needed to drive and strengthen its client’s proposition with its diverse target audience.

Outcome – An Award-Winning Re-brand Strategy.

  • Wunderdogs, Pan-African Brand, Core77 Design Award
    Wunderdogs’ team received the necessary insights to drive their client’s re-brand strategy that positioned its value proposition authentically to its target audience. The rebrand that “weaved African heritage and spirit into its design language” won the 2020 Core77 Design Award for Visual Communication.

Hear it from our delighted partners, already getting results:

I gladly recommend this company to anyone looking into doing business on the African continent!


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Kpakpakpa was great in helping us research fin tech landscape in sub-Saharan Africa. Despite our pressing deadlines, Nifemi was extremely accommodating and delivered a top notch quality job with lots of useful insights right on time. He also went out of his way to accommodate our additional inquiries and was very helpful. I hope we will keep working together and I gladly recommend this company to anyone looking into doing business on the African continent.

Daria Gonzalez CEO & Founding Partner

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