Wunderdogs
Award-Winning Pan-African Re-brand Strategy
About Wunderdogs
Wunderdogs is an independent creative agency that provides beginning-to-end design, production, and strategy services.
Based out of California, Wunderdogs helps innovative businesses achieve their goals through holistic and futureproof creative solutions.
Executive Summary
- Industry: Agency: Design & Brand
- Wunderdog’s Business Goals: Get local insights to develop a new brand and name identity for a pan-African fintech startup that provides cross-border currency trading solutions.
- Results: Wunderdogs received local quantitative data and market insights that informed its Award-winning re-brand strategy for its client.
Challenge
Wunderdog, an agency based in California with remote teams around the world, needed local research to build an authentic brand for an innovative company in Africa.
Solution
We created a customized insights extraction solution that looked at the brand of the top companies in Africa that matched the category of Wunderdog’s clients. We provided insights that included quantitative, qualitative, and cultural contexts that informed the proposed brand strategy needed to drive and strengthen its client’s proposition with its diverse target audience.
Outcome – An Award-Winning Re-brand Strategy.
- Wunderdogs, Pan-African Brand, Core77 Design Award
Wunderdogs’ team received the necessary insights to drive their client’s re-brand strategy that positioned its value proposition authentically to its target audience. The rebrand that “weaved African heritage and spirit into its design language” won the 2020 Core77 Design Award for Visual Communication.
Hear it from the people who are delightfully building their business in Africa
