Open House

The different ways of marketing products and services in Nigeria

The Nigerian market can be very difficult to crack. It is still a very fragmented, making it challenging for new businesses to know where and how to properly market its product and services. With the ever present large open-markets and the rise of modern retail outlets like shoprite, matched with the increased online presence, the […]

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From Idea to Product: The 7 steps you need to start a business

The execution of a plan that brings a product or service from idea to actuality can be daunting and challenging. But with a good amount of planning, determination, resilience, and adaptability – you can start making your own product or providing a service now. With proper growth, you can become a large-scale manufacturer or huge […]

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The 3 A’s of supply chain: Aligning your business in Nigeria

Having an efficient supply chain could be what separates your business from your competitors. The overall efficiency of your business not only depends on how efficient you run business but how integrated your supply chain is. As your business grows, it is important to remain cognizant of your entire supply chain and how efficient it is, […]

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The three flows of supply chain

So now that you have a better understanding of your supply chain, let’s discuss the three flows of supply chain. Let’s dive right into it. Supply chain management is the management of these three flows: Material (Product) Flow Information Flow Financial Flow   Material (Product) Flow This is the flow of the physical product from […]

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Understanding your supply chain

So you are a business owner or you are just about to start your business and you know the product and service that you offer. If you are lucky enough, you have some customers that are willing to pay for your product or service at a price that makes your business profitable and sustainable. So […]

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Prof. Pedro Gardete: The benefits of information sharing in business

During our conversation with Prof. Pedro Gardete of Stanford’s Graduate School of Business, we discussed the benefits of information sharing among competitors in the business world especially within the manufacturing industry. Professor Gardete specializes in marketing strategies in contexts of high uncertainty. In his current work he studies the DRAM manufacturing industry and analyzes the use […]

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Prof. Katherine Casey: Involvement of Government in Manufacturing

Katherine Casey is an Assistant Professor of Political Economy at the Stanford Graduate School of Business. She teaches a Strategy Beyond Markets course for first year MBAs that is tailored to the particular opportunities and challenges facing firms investing in developing economies. Katherine holds a PhD in Economics from Brown University and a Masters in Public […]

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How to make your logo/product design stand out in Nigeria

Let’s face it, regardless of whether you realize it or not, the Nigerian customer is changing and so are their expectations. To be successful, newcomers in any given market have to ensure that they are able to differentiate themselves from the competition, and pioneers in new fields need to make sure they stand out enough […]

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Stock Investing Styles

There are various ways to invest and make money in the stock market, however there are two basic approaches, fundamental and technical, to participating in the market. Fundamental approach involves using companies’ revenue, earnings, and future growth outlook to make investing decisions Technical approach involves making investment decisions based on historical price chart patterns Personal […]

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