Industry & Market

6 Things to know when registering a product in Nigeria

Whether a product is manufactured in Nigeria or the product is imported from a foreign manufacturer, some products have to go through certain regulatory approvals and registration before the product can be sold legally in Nigeria. The most important registration is done through the National Agency for Food and Drug Administration and Control (NAFDAC). NAFDAC is […]

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5 Steps To Incorporate A Foreign Company In Nigeria

Foreign companies that make an entry into the Nigerian market usually mitigate their risk initially by partnering with a local agent or distributor. After the company has gained some traction in the market some companies expand their business presence in the country by incorporating a local entity to facilitate their business operations and growth. Through […]

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The Legal Basics of Distributing Your Products in Nigeria

A lot of international firms especially those new to the market, usually mitigate their risk by working with a local partner and distributor in Nigeria. The company leverages the distributor’s local knowledge and expertise to properly navigate the business landscape in Nigeria. In such working arrangements, the international firm may not need to setup a […]

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The different ways of marketing products and services in Nigeria

The Nigerian market can be very difficult to crack. It is still a very fragmented, making it challenging for new businesses to know where and how to properly market its product and services. With the ever present large open-markets and the rise of modern retail outlets like shoprite, matched with the increased online presence, the […]

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7 Marketing Terms In Nigeria Businesses Should Know About

The marketing of goods and service in Nigeria come in a variety of forms – TV commercials, radio adverts, print (newspaper and magazines), flyers, banner, billboards, social media and in-store stands. For a business to succeed in the Nigerian market, it must know the best way to market and brand its product or services in the […]

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7 Mistakes To Avoid When Marketing in Nigeria

When multinational firms look for international markets to expand into, they look at certain factors before deciding whether to invest. These factors such as populations, GDP and wealth make Nigeria a very alluring market for multinationals looking to expand their global presence. However, capturing opportunity in Nigeria is not as straightforward as the clear macroeconomic signals that […]

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Transportation in Nigeria: Understanding The Distribution Channels

Over the last 10 years, Nigeria has moved around erratically on the Logistic Performance Index (LPI) and is currently ranked 90 out of 160 countries in the world. The index takes into consideration six factors – customs, infrastructure, international shipment, logistics competence, tracking & tracing, and competence – that assess the ease with which goods […]

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5 Challenges of distribution in Nigeria

Talking with a lot of executives at multinational companies interested in expanding their business presence in Nigeria, I learned that one of the main issues they have is finding a good and credible distributor or agent to help them reach their business goals in Nigeria. International companies in Nigeria like using local third-party logistics services […]

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5 challenges facing small businesses in Nigeria

Last year we surveyed entrepreneurs, aspiring entrepreneurs and small business owners in Nigeria. The objective of the survey was to find out about the major challenges facing small businesses in Nigeria. Since one of our main goals here at kpakpakpa is to facilitate knowledge-sharing, we want to share the results of our survey with anyone that […]

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5 ways the 2017 budget affects small scale businesses in Nigeria

We once again look at how the 2017 Budget proposal affects small to medium enterprises. Last year, the 2016 budget called “The budget of change“ was focused on setting Nigeria on a path of sustainable growth by fighting corruption, boosting national security, diversifying the economy & creating jobs. The 2017 budget called “The budget of […]

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Sourcing Material from Balogun Market in Lagos

So to do some market research you have to understand the market – so we went to an actual market. Besides just doing basic research on sourcing material, we also wanted to buy material for some fresh outfits. We headed to Balogun Market on a Thursday afternoon. Balogun is always bubbling – moving cars, bikes […]

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Luxury and Interior Design showcased at “Made By Design”

We visited the Made by Design Exhibit on 5th of November, 2016. An event that showcased luxury home products and Interior design hosted at the Landmark Centre in Victoria Island, Lagos. The event was put together by Essential Interior magazines.        According to the event brochure, “MADE BY DESIGN is an exclusive event that caters […]

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LagosHats Visits PROPAK West Africa Exhibit

We visited the PROPAK West Africa Exhibit today (Sep 22, 2016), which was held at the Landmark Events Centre in Lekki, Lagos. The exhibit is proclaimed as the “largest packaging, food processing, plastics, labelling and print exhibition in West Africa” by the organizers, Afrocet Montgomery. Afrocet Montgomery is a new partnership that specialises in running high-end […]

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5 problems facing the craft industry in Nigeria

The local crafts industry in Nigeria is diverse with people making everything from jewelry and furniture, to clothing and accessories. As much as we get to enjoy these creative craft products, the industry does not exist without its challenges. We interviewed some practitioners and they stated the common problems they face running a craft-production business. […]

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