• Legal Practitioner: Tunde Ibidapo-Obe
    On this episode of Nigeria is Enterprising, we talk with Tunde Ibidapo-Obe, a legal practitioner and the founder of Lawpadi. Lawpadi is an online resource used to educate inidividuals and businesses about the laws in Nigeria in a quick, effective and understandable way. Tunde shares some legal considerations to be aware of when doing business […]
    Created August 24, 2017
  • Marketing Specialist, Azad Abdullahi on Nigeria is Enterprising
    On this episode of “Nigeria is Enterprising”, we talk with Azad Abdullahi, a marketing specialist, who tells us about how he got into marketing and provides some local insights on what it takes to market your product or service successfully in Nigeria.     Interview Highlights Things that are important when marketing in Nigeria: Tapping […]
    Created July 26, 2017
  • Different way of marketing products and services in Nigeria
    The Nigerian market can be very difficult to crack. It is still a very fragmented, making it challenging for new businesses to know where and how to properly market its product and services. With the ever present large open-markets and the rise of modern retail outlets like shoprite, matched with the increased online presence, the […]
    Created July 20, 2017
  • school children walking through dosumu market on a monday
    When multinational firms look for international markets to expand into, they look at certain factors before deciding whether to invest. These factors such as populations, GDP and wealth make Nigeria a very alluring market for multinationals looking to expand their global presence. However, capturing opportunity in Nigeria is not as straightforward as the clear macroeconomic signals that […]
    Created July 6, 2017
  • FMCG Distributor, Ayo Salako discusses the logistics industry in Nigeria in this episode of Enterprising in Nigeria
      In this episode of “Nigeria is Enterprising”, we interview Ayo Salako – a fast-moving consumer goods FMCG distributor in Nigeria. He talks about the business landscape of distribution in Nigeria – the opportunities and challenges. He also dishes out some valuable advice for people looking to get into the business and companies looking to […]
    Created June 27, 2017