Spotlight Archives

Building Trust - Key Ingredient to Business Success in Africa

30 Nov 22

Building Trust – The Key Ingredient to Business Success in Africa

If there was one important piece to succeeding in business in Africa, it is building trust. “Businesses grow at the speed of trust.” If there’s no trust, the rate at which your business grows will be stifled. This is very important across Africa where the established legal institutions are not…

5 step sustainable sales distribution strategy across Africa

30 Nov 22

5-Step Sustainable Sales Distribution Strategy That Scales Across Africa

As you develop your organization’s business in Africa, it is important to have a well-planned sales and distribution strategy that is sustainable and can scale with your business as it grows and continues to increase market share. Setting up a robust sales channel that can help you reach and service…

Partnerships to supercharge your business in Africa

25 Oct 22

5 Steps to Build Strategic Partnerships for Your Global Business Expansion Plan in Africa

Entry into a new market can be very challenging and that’s why the right partnerships can supercharge your growth efforts. There are a lot of unsuspecting roadblocks that can slow down or ultimately halt your initial business development progress. Besides finding and understanding who and where your customers are, you…

Localize your business for the African market

19 Oct 22

How to ‘Localize’ Your Solutions and Strategy for Growth in African Markets

Once you have a clear understanding of the total African market and have prioritized the markets that will bring you the best ROI for your business, it’s now time to localize your solutions and build local strategies within each of these countries to help you capture market share. It goes…

13 Oct 22

5 Ways to Prioritize Markets for Business Growth in Africa

“Africa is like 3 – 4 continents in one.” That’s what an international investor said to me once and it’s he exact reason business developers have to prioritize markets for business growth on the continent. Africa is huge with 54 countries, 2000+ local languages, and 3000 tribes. You cannot have…

Taking flight over Africa - Commercial opportunities across Africa

03 Oct 22

Get a Bird’s Eye View of the Commercial Opportunities Across Africa

When trying to understand the commercial opportunities across Africa, it’s best you start with getting a “50,000-feet” high-level bird’s eye view of the market before taking action. Africa is home to 1.3 billion inhabitants. The entire continent can hold the US, Europe, China, India, and Japan combined within its borders.…

Container Ships - An important aspect in the flows of supply chain in Africa

27 Aug 22

The 3 Flows of Supply Chain in Africa

Africa is the second largest continent in the world with 54 countries. The vastness and diversity of the continent can be a challenge for businesses looking to expand across the region. However, if you have a good understanding of the flows of supply chain in Africa, you will be properly…

Like a compass a business guide can go a long way for your business growth in Africa

19 Aug 22

Finding Right Business Guide for Your Expansion in Africa (the 6 you need to know)

The African market is so vast and diverse, it’s important that new entrants utilize the right business guide to facilitate business growth across the continent. With 54 countries, over 3000 tribes, and 1000 spoken languages, the culture varies from one region to another and this is no different when it…

Highway in Africa connecting opportunities in Africa

19 Aug 22

Opportunities in Africa and the 4 Ways to Capture Them

Africa is the future and if your organization wants to stay plugged into global growth opportunities, then you have to prioritize exploration of opportunities in Africa. Home to 1 billion inhabitants and the youngest population in the world, the potential opportunities across Africa are enormous once we take a broad…

Cape Town Skyline: A destination to invest in Africa

18 Aug 22

7 Reasons Why Your Organization Needs to Invest in Africa

When business developers look for international expansion opportunities, they look for unexplored markets and prioritize insights that will guarantees a return on their investments. In this article I would give you seven reason why your organization needs to invest in Africa to survive and thrive in the next couple of…